Content Director Start Date: June 10, 2024 Salary: $68-$73k Reports to: VP of Marketing and Communications Position overview: Content Director is responsible for executing and overseeing the organization-wide content strategy. They need creative vision, collaboration skills, and the ability to work with stakeholders toward big-picture organizational goals. Candidates are accountable to deliver content that is engaging, meets KPIs, and drives passion for our nonprofit mission and participation in programs. This role’s focus will change as the needs of the organization change; specifically in 2024, this person will mainly oversee the publication of volume 51 of Adventure Cyclist Magazine and will transition into overseeing all digital and print content strategy and communications for the Marketing and Communications Team, including supervision of two team members. Content may include everything from event prep and collateral to program sizzle videos to fundraising campaign email strategy. To be successful, the Content Director should be comfortable in ambiguity, enjoy problem solving, and possess a clear creative vision that coheres to and promotes the Adventure Cycling brand.

About Adventure Cycling:

As the largest nonprofit cycling organization in the country, Adventure Cycling has an impactful voice in policies and programs that advance the safety and accessibility of cycling. Adventure Cycling serves through its members and the bike travel community. Our cycling community encourages and supports countless cyclists each year as they explore the beauty and history of America while tending to their mental and physical well-being. For nearly half a century, Adventure Cycling has created life-changing experiences that deepen appreciation for our country’s diverse cultures, communities, landscapes, and people. Adventure Cycling headquarters are based in Missoula, MT, and we acknowledge and honor the Indigenous peoples who consider this land their home. The area’s natural abundance was stewarded by many peoples including the Blackfeet, Crow, Shoshone, Cheyenne, Kootenai, Pend d’Oreilles and Salish for millennia before colonization, and continues to be to this day.

Commitment to Diversity, Equity and Inclusion:

The Staff and Board of Directors of Adventure Cycling Association believes in the power of bicycle travel to open minds and change the way the world explores. We envision a future where this organization draws staff, tour leaders, members, board members, and riders from the whole of our society. For this to occur, bicycle travel has to be available for everyone. We are committed to listening to BIPOC, LGBTQ, and other marginalized peoples and understanding the systems contributing to oppression while also working to provide more resources and support for these communities. The Adventure Cycling Association acknowledges its place in this power dynamic. As an organization we have benefitted from white privilege omnipresent in the United States and must use our power to hire, support, empower, and create safe spaces for Black, Indigenous and People of Color, LGBTQIA+, and Femme/Trans/Women communities.

Key Responsibilities:

Content Strategy and Annual Content Plan – 33%

• Build and manage the holistic annual marketing calendar, defining priorities for all content channels and ensuring an integrated approach in support of Adventure Cycling’s communication and program priorities.
• Envision and implement the editorial and content strategy: Oversee development and implementation of the awareness and participation communication strategies across all channels. Collaborate with leadership across the organization to utilize digital and print platforms to communicate our organizational priorities, including fundraising, online sales, program participation, and member communications and engagement in our nonprofit impact.
• Create and manage the content, publications, and contractor budget: Lead annual planning and forecasting of expense and revenue goals for these areas. Oversee monthly reviews of budget to actuals.
• Develop and implement influencer and user generated content strategies.
• Supervise Adventure Cyclist contractors, including the editor, ad rep, and designer. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training contractors; planning, assigning, and directing work; addressing complaints and resolving problems.

Leadership and Supervision – 33%

• Lead the creative team (2 Direct Reports): Guide and mentor Art Director and Marketing Manager in their work, professional development, and collaboration with the rest of the organization. Leverage use of external vendors and contractors as needed to supplement workflow of existing resources.
• Manage contractors, their workflow, contracts, and collaboration for Magazine design, editorial, and copy-editing.
• Work cross-functionally with internal and external stakeholders to maximize awareness of and participation in our nonprofit programs by being highly collaborative, detail-oriented, and a strong communicator.
• Oversee prioritization of alignment with earned media outlets and orchestrates with the Marketing Manager submission of press releases and other content to those outlets.

Content Development – 33%

• Working with contractors, Art Director, and Marketing Manager, guide editorial across storytelling modes (text, audio, visual) to achieve campaign goals.
• Adapt existing content for new geographical locations, audiences, modes, and channels.
• Create and maintain consistency of voice, tone, and look across channels.
• Review, revise, fact check, and correct main messages across channels for campaigns.
• Write, edit, and copyedit content for Magazine, website, and print materials as needed.
• Oversee magazine production to deliver each issue of Adventure Cyclist Magazine on time, budget, and spec.
• Manage relationships with a corps of Magazine contributors and columnists, including contract negotiation, story development, material delivery, and payment. Supervise Magazine submission materials and make final accept/decline decisions.
• Assure contributors and stakeholders receive complimentary copies of the Magazine as requested.

Required Qualifications:

• Proven track record or portfolio of projects from concept to completion
• 5+ years of experience in content strategy and/or creative direction
• Strong interpersonal skills, team building and collaboration — a real go-to person who generates confidence and enthusiasm in the staff, contractors, and contributors who are working with him/her/them
• Strong network and experience resourcing projects
• Excellent time management and organizational skills
• Understanding and willingness to engage with issues of institutional and structural racism or bias and their impacts on our organization and community.
• Commitment to equity and inclusion and to learn and respect differences of race, ethnicity, gender identity or expression, ability, religion and socio-economic circumstances and class.

Preferred Qualifications:

• Experience working with people very different from yourself.

Physical Requirements:

Elements of job duties may require occasional moving of up to 15 pounds and the ability to occasionally stoop, kneel or crouch; candidates not able to meet such demands can possibly work with staff or others to accommodate.

Compensation, Schedule and Benefits:

This is a full-time, exempt position (average 40 hrs/week). Schedule varies by supervisor, but is generally M-F, 8 am-5 pm MST. We are located at Adventure Cycling’s headquarters in beautiful and bike-friendly Missoula, Montana but will consider a remote work location. Benefits include paid time off, holidays, an additional fully paid one-week bike vacation (a.k.a. “bike respite”), medical, dental, and vision coverage, life insurance, and retirement plan. We have a wonderful office in downtown Missoula with plenty of bike racks! Adventure Cycling Association is an equal-opportunity employer. Salary range: $68,000 – $73,000

How to apply:

Please submit a cover letter, resume, and portfolio of work through this Submittable link. Please answer the following question in the last paragraph of your cover letter: “Describe why inclusive and accessible opportunities in the outdoors are important to you?”