NEWS RELEASE, October 28, 2004
Open House at Adventure Cycling
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ADVENTURE CYCLING KICKS OFF HOLIDAY SEASON WITH OPEN HOUSE
MISSOULA, Mont. -- Adventure Cycling Association, the nation's premier bicycle touring organization, will welcome its friends and
neighbors to an open house at its Missoula headquarters from 4:00 p.m. to 6:00 p.m. on Thursday, November 18.
Communications director, Susan Waters, says the purpose of the gathering is at least threefold: "This is an event to celebrate the
arrival of Jim Sayer, our new executive director, who comes to Missoula from the Sierra Business Council. But we're also hosting it in
order to introduce the rest of our staff and simply to open our doors to the community and give everyone the opportunity to see what we
do."
Many Missoulians, and others from the region, may be surprised by what greets them when they walk through the open doors of Adventure
Cycling at 150 East Pine Street. The building that formerly served as the community's First Church of Christ, Scientist was purchased
and renovated by Adventure Cycling in 1992. "Since our relatively humble beginnings as Bikecentennial in the mid-1970s," says membership
and development director Julie Huck, "we have grown to become the largest recreational cycling association in America. We now have over
41,000 members, with a support staff of some two-dozen men and women working in the Missoula office."
Waters encourages anyone and everyone to attend the open house, even if only for a brief few minutes. "We'll have live music," she says,
"along with good food and beverages. There'll be some special surprises, as well. All in all, it's going to be a fun and informative
get-together."
Beginning at 5:00 p.m., outreach and education coordinator Larry Diskin will present a 30-minute clinic on changing a flat tire. He'll
then cover a topic near and dear to the heart of anyone who has tried to continue bicycling through a cold western Montana winter: how
to make studded bike tires.
After Larry's presentation, cartographers from the Routes and Mapping department will present a demonstration on the fascinating process
of making a bicycle route map, from conception to finished product. Since 1976 -- before the advent of computer mapping, that
is -- Adventure Cycling's route maps have been regarded as the state of the art, and they still are.
"And there's more," Waters says, "including a raffle for prizes, a booth with bicycle-touring information, loaded bikes to inspect,
merchandise for sale, and video presentations, including the original Bikecentennial footage and the Lewis and Clark Corps of
Re-Discovery video." She adds that open-house goers can also visit Adventure Cycling's various programs, including the Communications
Department, where Adventure Cyclist magazine and other publications are created, and the Tours Department, where some visitors may be
tempted to sign up for their next two-wheeled adventure.
Adventure Cycling, a 501(c)(3) nonprofit established in 1973, is America's largest recreational cycling association, with over 41,000
members. Headquartered in Missoula, Montana, the association's mission is to inspire people of all ages to travel by bicycle. Adventure
Cycling's services include bicycle-route development and mapping, periodical publishing (Adventure Cyclist magazine and The Cyclists'
Yellow Pages resource directory), and a guided bicycle-touring program. For more information about Adventure Cycling Association, call
(406) 721-1776, toll-free (800) 755-2453, or visit www.adventurecycling.org.
FOR INFORMATION, CONTACT:
Susan Waters, communications director, Adventure Cycling Association, 800-755-2453 ext. 219, swaters@adventurecycling.org
Steve Snyder, Sublime Public Relations, 406-728-4180, steve@sublimepub.com
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